who we are

Your hotel is the epitome of luxury. Your menu is innovative. But you’re still the best-kept secret around. We’re here to change that!

Vine Communications is a public relations agency for the travel, tourism and hospitality industries. We tell your stories. We execute campaigns that engage and bring the right guests to your brand.

With over 10 years of experience and offices in Miami and New York, Vine has a reputation for doing PR differently and turning best-kept secrets into big successes. So when we fire off a one-of-a-kind strategy, clients trust us. Because they know we do our homework and deliver tangible results – every time.

What We Do

Media Relations

When you want to get your incredible story in the news, you can rely on us to do exactly that. We’ll spin the best angle; tap into our long list of local, national and industry contacts; and pitch it to the right media, the right way, at the right time.

Social Media

From building credibility to engaging consumers, we know how to socially sell your brand experience and create opportunities that keep your hotel booked, your tables full and your guests impressed and coming back for more.


When you need to get on the map, we know how to educate, strategize and position you as a top tourist destination. We help clients captivate the room at industry events and know how to develop campaigns that reach and engage the MICE market and OTAs. When you want the right partner to generate industry attention and attract a ton of new raving fans, we’re the agency to call.

Photo & Video

We all love beautiful visuals, but without a great strategy, photos and videos are nothing more than “pretty” visuals. Let us show you how beautiful visuals that are part of a big-picture, strategic plan wow your next guest-to-be and drive traffic to your doorstep.


& Beverage


& Resorts




Producing results – there is no smoke and mirrors; the proof is in the pudding, and Vine delivers.


Sarah Salvatori

Director of Communications Marketing Director, Progressive Insurance Miami International Boat Show National Marine Manufacturers Association

The Vine team is strategic, has great relationships, and always does what they say they’re going to do.


Michael Hoe Knudsen

Regional VP of Operations, Intercontinental Hotels Group (IHG®)

Vine really brought our restaurant to the next level. I highly recommend them to colleagues looking for high quality PR & media relations work.


Julia Ning

Executive Chef, Station 5 Table & Bar



Co-Founder & Partner


Co-Founder & Partner

Never one to shy away from a do-or-die challenge, invigorating conversation or an awesome event, Adriana Sol was destined for a career in PR. In 2006, she teamed up with Nikki and together they laid the foundation for a different kind of PR agency – one where the core value is in creating meaningful and authentic strategies and campaigns that bring to life the dreams, hopes and aspirations of the fantastic businesses they serve.

Whether traveling the world or landing news coverage for clients in some of the industry’s top publications, such as Travel + Leisure, Condé Nast Traveler, USA Today, Travel Weekly, Islands, W Magazine, Adriana is no stranger to the travel, tourism and hospitality sectors.

Having visited over 30 countries, this Salvadoran-born Miamian at heart has an eye for what’s newsworthy. She brings an unmatched insider view to every campaign executed by Vine.

Adriana approaches every situation with a combination of passion, professionalism and a commitment to having fun in the process. These days, Adriana is happiest making new connections, meeting different people and working with her partners to make Vine the best travel and hospitality PR agency around.


Co-Founder & Partner


Co-Founder & Partner

Born and raised in Miami, Nikki Konefsky Deas has been working in the fields of public relations, marketing and television production for more than 15 years. She co-founded Vine Communications in 2006 and oversees client relations for the firm’s portfolio of clients in the travel, tourism and hospitality industries.

Before Vine, Nikki worked at global communications giant, Hill + Knowlton Strategies where she oversaw corporate communications for a variety of clients in the consumer products, technology and real estate sectors. She managed national media relations campaigns for top-tier clients including Procter & Gamble, Sunbeam, Oster, Mr. Coffee, Garden of Life, Pollo Campero and Alienware Computers.

Nikki has extensive experience working as a TV producer. She has created marketing and promotional videos for some of the biggest names in the travel and tourism industry including The Mandarin Oriental, Club Med, Holiday Inn, Wyndham Hotels and the Alaska Tourism Association. Nikki also produced packages for several national television programs including: The Today Show, Dateline and Extra-TV.

As an associate for a local production company We Kid You Not, Nikki and her team created museum exhibit videos for the Miami Children’s Museum on Watson Island. She also wrote scripts and coordinated filming for vignettes highlighting the Port of Miami, Carnival Cruise Lines and the Florida Everglades.

Nikki makes good use of her copywriting background by contributing to a variety of lifestyle and media outlets including Miami.com, Southern Hospitality, Restaurant Hospitality Magazine and My Food Service News.

While co-founding Vine Communications is one of Nikki’s greatest accomplishments, sitting on the Board of Directors for the Coral Gables Chamber of Commerce and being an active member of The American Cancer Society, Art & Business Council and the Florida Restaurant and Lodging Association also brings her great joy and sense of achievement.





As a media relations specialist with over 10 years’ experience, Tiffany Townsend is trusted by luxury destinations around the world to deliver travel, trade show and partnership strategies that work.

When a Brazilian beachside resort wanted more American tourists, Tiffany repackaged the client’s experience as one of wholesome family fun. Brazil’s Vila Kalango, Rancho do Peixe and Beach Park also relied on her expertise to position their resorts for success.

A master of foresight, Tiffany mediates news flow with carefully metered timing. At 23, she was the youngest professional in her department at the Port Authority of New York and New Jersey where she showcased her superpowers in media relations, crisis communications and marketing.

Later, she became VP of communications and government affairs for NYC & Company, New York City’s tourism and marketing organization. There, she spearheaded numerous communications campaigns including NYC Restaurant Week, Fashion’s Night Out and Just Ask the Locals.

Vine Team

our clients

Case Studies

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79 Madison Avenue, 3rd floor
NEW YORK, NY 10016