who we are

Your hotel is the epitome of luxury. Your menu is innovative. But you’re still the best-kept secret around. We’re here to change that!

Vine Communications is a public relations agency for the travel, tourism and hospitality industries. We tell your stories. We execute campaigns that engage and bring the right guests to your brand.

With over 10 years of experience and offices in Miami and New York, Vine has a reputation for doing PR differently and turning best-kept secrets into big successes. So when we fire off a one-of-a-kind strategy, clients trust us. Because they know we do our homework and deliver tangible results – every time.

What We Do

Media Relations

When you want to get your incredible story in the news, you can rely on us to do exactly that. We’ll spin the best angle; tap into our long list of local, national and industry contacts; and pitch it to the right media, the right way, at the right time.

Social Media

From building credibility to engaging consumers, we know how to socially sell your brand experience and create opportunities that keep your hotel booked, your tables full and your guests impressed and coming back for more.


When you need to get on the map, we know how to educate, strategize and position you as a top tourist destination. We help clients captivate the room at industry events and know how to develop campaigns that reach and engage the MICE market and OTAs. When you want the right partner to generate industry attention and attract a ton of new raving fans, we’re the agency to call.

Photo & Video

We all love beautiful visuals, but without a great strategy, photos and videos are nothing more than “pretty” visuals. Let us show you how beautiful visuals that are part of a big-picture, strategic plan wow your next guest-to-be and drive traffic to your doorstep.


& Beverage


& Resorts




Producing results – there is no smoke and mirrors; the proof is in the pudding, and Vine delivers.


Sarah Salvatori

Director of Communications Marketing Director, Progressive Insurance Miami International Boat Show National Marine Manufacturers Association

The team at Vine understands the value digital marketing brings to a business and use it to strategically increase their clients’ visibility in the market.


Katrina Vargas Vila

Blogger, The Leisureist

Vine really brought our restaurant to the next level. I highly recommend them to colleagues looking for high quality PR & media relations work.


Julia Ning

Executive Chef, Station 5 Table & Bar






Born and raised in Miami, Nikki Konefsky Deas has been working in the fields of public relations, marketing and television production for more than 15 years. She co-founded Vine Communications in 2006 and oversees client relations for the firm’s portfolio of clients in the travel, tourism and hospitality industries.

Before Vine, Nikki worked at global communications giant, Hill + Knowlton Strategies where she oversaw corporate communications for a variety of clients in the consumer products, technology and real estate sectors. She managed national media relations campaigns for top-tier clients including Procter & Gamble, Sunbeam, Oster, Mr. Coffee, Garden of Life, Pollo Campero and Alienware Computers.

Nikki has extensive experience working as a TV producer. She has created marketing and promotional videos for some of the biggest names in the travel and tourism industry including The Mandarin Oriental, Club Med, Holiday Inn, Wyndham Hotels and the Alaska Tourism Association. Nikki also produced packages for several national television programs including: The Today Show, Dateline and Extra-TV.

As an associate for a local production company We Kid You Not, Nikki and her team created museum exhibit videos for the Miami Children’s Museum on Watson Island. She also wrote scripts and coordinated filming for vignettes highlighting the Port of Miami, Carnival Cruise Lines and the Florida Everglades.

Nikki makes good use of her copywriting background by contributing to a variety of lifestyle and media outlets including Miami.com, Southern Hospitality, Restaurant Hospitality Magazine and My Food Service News.

While co-founding Vine Communications is one of Nikki’s greatest accomplishments, sitting on the Board of Directors for the Coral Gables Chamber of Commerce and being an active member of The American Cancer Society, Art & Business Council and the Florida Restaurant and Lodging Association also brings her great joy and sense of achievement.

Vine Team

our clients

Case Studies

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